7 things to do before launching your new website

As a law firm in Zimbabwe, your website serves as an online representation of your brand. It’s the face of your business that potential clients will see, so it’s essential that it is flawless. You’ve already invested a lot of time, effort, and resources into creating your brand-new website, and it’s finally ready to go live on the internet. But wait! Before you push the launch button, take a moment to consider the importance of ensuring everything is perfect. It would be a shame to launch a website with errors, broken links, or poor design that could damage your business’s reputation.

So, let’s run these essential checks to ensure your website is ready to launch without any hiccups. Don’t worry; it’ll be worth the extra time and effort to ensure your website is functioning correctly and showcasing your firm in the best light possible.

Lawyer's Laptop

Edit Your Content Carefully

It is imperative to give proper attention and scrutiny to the text content on your website prior to hitting the publish button. The tone and quality of your website’s text content directly affect the impression it leaves on your visitors. Therefore, it is extremely crucial to review the text closely and take necessary measures to improve it as much as possible. Some of the measures that need to be taken include checking for spelling and typing errors, ensuring consistency in fonts, and organizing headings in a well-ordered manner.

Even small mistakes can harm your website’s credibility and trust with your visitors which may result in lessened engagement. Therefore, to enhance the visitor experience and promote a positive perception of your website, make sure to pay close attention to the content on your website.

Ensure Your Website's SEO is on Point

Another important aspect to pay close attention to is your is your search engine optimisation (SEO), which involves making sure your website is easily discoverable by search engines such as Google. There are a number of steps you can take to improve your SEO, and one of the first things you should focus on is creating meta descriptions for each page on your website. These brief summaries provide search engines with more information about your content, and can help increase your click-through rates from search results pages.

It’s also important to make sure you’re using relevant keywords throughout your content, as well as including alt tags for your images. These tags not only improve your SEO, but also make your website more accessible to visitors who may be using screen readers or other assistive technologies. By taking the time to optimise your website for search engines, you can improve your visibility online and attract more visitors to your site.

Learn what you need to do to make your law firm website, worldclass.

Testing Page Load Speed

One of the key factors that can significantly affect the success of your website is the loading speed of its pages. It is crucial to ensure that all the pages on your website are loading quickly and efficiently. In fact, it is highly recommended that each page should take no longer than two seconds to fully load. This is because a slow-loading website may not only adversely impact the user experience for your visitors, but it may also negatively impact your website’s ranking on search engines.

Studies show that internet users are much more likely to leave a website quickly if they have to wait for too long for a page to load. Therefore, it is imperative that you prioritise website optimisation efforts to make sure your website is fast and responsive, which can positively impact your brand, online presence, and overall success.

Ensure Everything is Consistent

Another important aspect of your website is the consistency of design across all pages. This means checking elements such as fonts, colours, and layouts to ensure that everything looks and flows smoothly. By creating a consistent design theme, your website will appear more professional and trustworthy, which can help increase user engagement and conversions. In addition, during the final testing phase, it’s important to browse your site like a regular user to ensure that it’s easy to navigate. A website that’s difficult to navigate is likely to drive visitors away quickly, so paying attention to the site’s appearance and ease of use is crucial. By following these tips, you can launch a website that engages visitors and meets your online goals.

Verify Your SSL Certificate

Having an SSL certificate installed is not only a necessity but a safeguard that should always be in place to ensure that your website is secure. The SSL or secure socket layer certificate serves as a shield that protects all information that is transmitted between the website and the user. This shield encrypts the information making it difficult for hackers or any unauthorised person to access it.

Having an SSL certificate not only provides a security layer for your website but also gives peace of mind to your visitors. In addition, if you are looking to improve your website’s visibility and search engine ranking, implementing an SSL certificate can make all the difference. Google and other search engines prioritize secure websites, hence having an SSL certificate definitely adds to your site’s credibility and trustworthiness. It’s always wise to check and verify that your SSL certificate is correctly installed and functioning correctly.

Testing Your Website: Links, Functions, and Contact Forms

When it comes to launching a website, it is important to ensure that everything works seamlessly. This means taking the time to test all links, including both internal and external links, to guarantee that they are functioning correctly. It is important to take a thorough approach when performing this testing to ensure that everything is in order before launching your website.

Additionally, it is important to make sure that all contact forms are functioning correctly and that emails are being received at the right addresses. This includes testing any mailing list sign-up forms to ensure that they are working properly. Taking the time to ensure that all forms are in good working order before launching your website will help to ensure that your visitors have a positive experience and that your website is seen as professional and reliable.

Check Your Website on Different Browsers and Devices

It is also extremely vital that your website is compatible and runs smoothly on various web browsers such as Chrome, Firefox, and Microsoft Edge, as this is where your visitors are likely to access your site. Furthermore, it is imperative to test your website on different mobile devices like tablets and smartphones, as more than 50% of your visitors will use mobile devices to peruse your site.

Consequently, it is paramount to ensure that your website functions seamlessly on mobile devices before making it live to your audience. This will not only help you avoid potential challenges but also enable your visitors to access your website from various devices with ease, hence providing them with a quality browsing experience. By taking this approach and testing your site on different browsers and devices, you can ensure that your website is functional and easily accessible to all your visitors, regardless of which browser or device they use.


As an important part of your law firm’s online presence, your website should be thoroughly tested before it goes live. To make sure that your website is ready for launch, this checklist includes the key elements that you should examine, although, it’s important to keep in mind that depending on the type of website you may need to conduct further testing.

By going through each of these tests carefully, you can ensure that everything is in good working order and that you’re able to provide your clients with the best online user experience possible. Remember, launching your website is only the first step, ensuring that it continues to stay up to date, accessible, and user-friendly is an ongoing task that requires regular maintenance. With the right approach, your law firm’s website can be one of your most effective tools for engaging with clients and building your business.

Ensure Everything is Consistent

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