One effective strategy for law firms to increase their visibility and attract clients is to claim and optimise their Google My Business (GMB) listing. GMB is a platform that displays your law firm’s information, including operating hours, reviews, posts, and more.Considering that over 90% of consumers use online searches to find local businesses, it’s crucial to have your firm listed on Google My Business.
Utilising Google My Business effectively can lead to increased revenue and provide valuable insights into client behaviour. It is a powerful tool and once optimised it can drive sales growth. Most laws firms in Zimbabwe have not claimed their free Google My Business account. A quick search on Google will mostly display links to Facebook pages and a few websites.
The process to claim your law firm on Google My Business is simple and can be done in just a few steps by simple visiting: https://lnkd.in/dPka5DwP.
It is however important to understand that there are no guaranteed methods for achieving top search engine rankings. However, by focusing on key factors that have been shown to impact rankings, law firms can increase their chances of success. According to Google, the three most important factors for local rankings include:
In today’s digital landscape, a sales tool is central to streamlining many of your most essential processes, and they come in many forms. However, these tools all have one thing in common. They make it easier for businesses to manage day-to-day processes, like:
Learn what you need to do to make your law firm website, worldclass.
The thing is, keeping track of all your contacts can take time and effort. The answer? Finding a sales tool to manage your lead prospecting for you.
By using powerful algorithms to analyze customer databases, these sales tools provide a comprehensive solution for prospecting new leads and managing existing ones.
The software also helps automate outreach efforts so that you can focus on setting up meetings rather than manually sending emails or making cold calls. In addition, they provide detailed analytics and reporting features so that you can track your campaigns’ performance in real-time.
Below are a few options.
1. Relevance
To ensure that your business appears in relevant local searches, it is crucial that you complete and update your Google My Business listing with accurate information, such as your address, phone numbers, business hours, and category.
2. Distance
Queries such as “corporate lawyer near me” trigger Google’s algorithm to search for the closest company that fits the criteria. Having your business address listed on your website can therefore be a decisive factor that steers potential clients towards choosing your business over your competitors.
3. Prominence.
A business’s prominence refers to its level of popularity both online and offline. A business that is prominent should have a comprehensive online presence, including a website, social media pages, and listings in directories like Google My Business.
Additionally, adhering to SEO best practices is crucial in maintaining prominence online. Google suggests optimising your website for local search to increase your online prominence.
There are numerous methods potential clients can discover your law firm. Google My Business displays your vital firm information to those seeking legal services, products, or expertise.
GMB improves local search engine optimisation, offers a chance for client engagement through reviews or posts, and provides valuable insights into clients’ decision-making processes. Not claiming and optimising your Google My Business listing is similar to rejecting a free digital billboard for your law firm along a busy highway.
